Propuesta de valore-Commerce
Fast, secure and flexible access to your online business for you and your customers
E-commerce has experienced significant growth in recent years, being a market in constant expansion. And technology is an essential component of e-commerce at all stages, from the creation of online stores to product delivery and customer service. Effective use of technology can improve operational efficiency, increase customer satisfaction and enable innovation in the way companies interact with their customers.
Which technologies are currently essential for e-commerce?
Today's must-have technologies for e-commerce are resources such as cloud computing, Artificial Intelligence (AI) and blockchain, as they enable the viability of e-commerce.
e-commerce and Neteris
There are many processes that take place until our product reaches the end consumer. People from different departments are involved, and they also record the information in isolated systems without any integration.
In our experience, there is a need for a single source of reliable and shared information, where Marketing, Sales, Operations and Finance can align their strategy and work towards common goals.
Therefore, Neteris has developed a robust solution to deploy in a very agile way a business package that combines ERP and your ecommerce (online store).
The physical store is no longer the main channel to sell, choose to digitize and offer omnichannel. Don't get left behind!
E-commerce represents a growing share of the consumer market and its growth has been exponential in the last decade. It is something that the vast majority of companies can no longer ignore. Today any consumer expects his supplier to offer online accessibility, but it is no longer just about offering the medium, but about what we call today: "ecommerce experience", like building a good user experience during online shopping. With our solution you can multiply your online sales, controlling every interaction with your customer!
What are some ways in which technology is used in e-commerce?
The use of technology in e-commerce is critical to delivering efficient, personalized and secure shopping experiences. But there are many ways in which technology is used in e-commerce:
Electronic Commerce Platforms:
Online platforms provide the infrastructure for companies to sell their products and services online. These platforms include content management systems (CMS) and e-commerce systems that enable the creation and management of online stores.
Websites and Mobile Applications:
Websites and mobile apps are the interfaces through which consumers interact with online stores. Technology ensures smooth navigation, attractive product presentation and an intuitive user experience.
Customization and Recommendations:
The technology enables data analysis and user profiling to provide personalized recommendations. Recommendation algorithms suggest related products based on the user's shopping and browsing history.
Payment Processing:
Online payment processing technology ensures secure and fast transactions. This includes encryption systems to protect customer financial information and integration with various payment methods, such as credit cards, debit cards and e-wallets.
Safety and Security:
Security measures, such as two-factor authentication and data encryption, are essential to protect customers' personal and financial information during online transactions.
Logistics and Shipping:
The technology is used to optimize inventory management, packaging and shipping processes, and to provide real-time tracking information to customers. In addition, integration with logistics companies streamlines delivery.
Augmented Reality (AR) and Virtual Reality (VR):
Some online retailers are implementing AR and VR technologies to allow customers to view products in 3D, try on clothes virtually and get a more immersive experience before they buy.
Artificial Intelligence (AI) and Machine Learning:
AI and machine learning are used to analyze buying patterns, predict trends, improve product recommendations and automate responses to customer queries through chatbots.
Data Analysis:
Data analytics tools help companies understand customer behavior, conversion rates, store performance and other important aspects to make informed decisions.
Social Networks and Digital Marketing:
Technology facilitates online marketing through social networks, targeted ads and email campaigns to attract potential customers and retain existing ones.
Conversational Commerce:
Messaging and chat technology is used to provide real-time customer support, answer questions and assist in the buying process.
Why Neteris
Don't hesitate, ask us, one of our experts will help you to better understand what solutions are available in the market according to your needs.
In addition, Neteris is a certified company and appointed as a Digitalizing Agent as part of the Digital Kit initiative of the Government of Spain, with which we can help in the digital maturation process of your company.
